Month: March 2018

Bangalore, March 18, 2017: Peps Industries, India’s leading spring mattress manufacturing company, observed March 18, as Peps Wake Up Day, to remind people that while juggling between different chores. peaceful sleep must also be prioritised.
Peps’ tagline “Live the #Pepslife” calls for people to wake up ready for anything and in turn live an energetic and hardworking life. Peps Wake Up Day is celebrated the day after World Sleep Day, This is to help people understand the importance of a good sleep, as well as the resultant effect of being ambitious, awake and able to pursue their dreams towards a better India.
On the occasion of Peps Wake Up Day. K Madhavan. Managing Director, Peps Industries, said, “Success and opportunity also come with fatigue and burnout. With hard work in our genes, we often ignore the importance of sleep. A good night’s sleep imbibes a feeling of confidence and energy which will help you tackle any challenge that comes by during the day. By celebrating Peps Wake Up Day. we are highlighting the importance of sleep to help one wake up ready for anything and thus, living the Peps life.”
Peps holds the majority stake in India’s spring mattress market and has played a crucial role in bringing world-class affordable spring mattresses to Indian
consumers.

https://www.youtube.com/watch?v=Xwm-hc2XhPQ

Bengaluru (Karnataka) [India], Mar 21 (NewsVoir): Peps Industries Pvt. Ltd., India’s top-selling spring mattress manufacturing company celebrated Peps Wake Up Day at Cubbon Park, Bengaluru over the weekend. The event saw a participation of around 1000 people across all age groups.

The unique marketing initiative featured a 5 kilometer run followed by a rejuvenating yoga session. Both the activities were supported by renowned health and fitness experts. While everyone celebrated World Sleep Day on 16th March, Peps rightly hosted this fun event the day after that embodied the brand philosophy of being fresh, kinetic, energetic and optimistic. With this initiative Peps celebrated its brand positioning of living the #Pepslife which stands for an active, energetic and dynamic lifestyle.

The crowd at the event enthusiastically participated and enjoyed the fresh air, greenery and an action-packed morning. Through the event, Peps attempted to help crowd understand importance of healthy sleep hygiene and a positive, active lifestyle along with the idea of energetic and optimistic outlook in life. The event was in line with Peps’ positioning of helping people wake up fresh.

K. Madhavan, Managing Director, Peps Industries Pvt. Ltd. said, “We are proud to say that we are the first brand to celebrate Wake Up Day in the country. To see such a huge crowd of people coming together to participate and celebrate Peps Wake Up Day was heartening. The importance of waking up fresh and active is something that people tend to overlook in this day and age where stress levels are at their peak. Through such an initiative, we would like to invite people to Live the #PepsLife which stands for waking up and staying up fresh, and witness the impact it has on your day!”

Shankar Ram, Joint Managing Director, Peps Industries said, “Brand Peps stands for active, energetic lifestyle. Keeping the same ethos in mind we have curated this event which is for people to understand the importance of staying fresh and living an energetic lifestyle. It’s amazing to see so many people gathered here to celebrate the very idea of Peps life”. (NewsVoir)

Here is the link to the full article on https://www.aninews.in/news/business/business/peps-industries-unique-marketing-initiative-wake-up-day-sees-tremendous-response201803211643170001/

At the age of 65, Mr. K. Madhavan is the Founder and Managing Director of PEPS Industries Pvt Ltd, one of India’s leading spring mattress companies. Madhavan entered the market in 2007, a time when there was only one other player in the spring mattress industry and the convention of coir mattress was still on a high. He took his 30 years of experience in the mattress industry and turned what was only a last and unlikely option into the 500 cr spring mattress category that it is today.

Madhavan began his career as a management trainee in the rubber industry. He played a key role in the growth story of Kurl-On from 1977 to 2007, where he earned the position of President of Operations. The countless number of hours that Mr Madhavan himself had spent at work caused him to realize that there are millions of other hardworking Indians who prioritize work over sleep and health. An idea struck him, to create a sleep revolution! In 2007, he got together with his two partners and ventured into the spring mattress industry which was still in its infancy.

Madhavan holds an executive MBA from SP Jain, Mumbai and a post-graduate diploma in Polymer Technology from Indian Rubber Institute. He is also an active participant at several Management Development Programmes by IIMs, member of All India Rubber Industries Association (Tech Class), certified in Management Science by Crest Com, Colorado, and certified in Management Education from Centre for Continuing Education, IISc, Bangalore.

Mr Madhavan serves as an inspiration for all those others who are looking to set up their own business, especially at the age of 55, when others would be at the pinnacle of their career.

He is a considered to be the pioneer in the concept of branded mattress. He is known for having positioned inner spring mattress as an affordable luxury.

Here is the link to the full article on https://m.dailyhunt.in/news/bangladesh/english/news+patrolling-epaper-newspatr/k+madhavan+the+man+who+created+a+500+crore+category+in+spring+mattress-newsid-83136795